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'Media: How Gender Sensitive, How Inclusive' research report to be released in Mumbai
The research report "Media: How Gender Sensitive, How Inclusive" will be released at Rama Watumull Auditorium in Mumbai on July 28 by the organisation "Laadli-A Population First Initiative".

"The release is of Population First and Gender Issues Cell, KC College research report on gender sensitivity and inclusion in media organisations and advertising agencies," inform the event organisers.

The research study was conducted with funding support from UNFPA and the findings of the study will be shared at the event followed by a panel discussion on the findings by eminent media and advertising leaders – Kalpana Sharma, KV Sridhar, Gaurav Banerjee and Devleena Majumdar, a release said.

Here, I would like to add that the guidelines for gender sensitive media reporting have been developed in many countries. According to Anita Ramsak, guidelines are meant to support the media in their efforts to depict the world in more gender sensitive and gender responsive manner, thus contributing to more inclusive and equal societies.

According to a UNESCO report, the media plays a very significant role in shaping public perceptions about women and men, therefore it is important that reporting avoids any form of gender stereotypes, which often limit and trivialise females and males, as well as presenting an inaccurate view of the world and its possibilities.

Furthermore, the use of gender stereotypes reflects a mental block not only in terms of what society may expect from women and men, but also—more seriously—in terms of what women and men may expect from themselves, informs UNESCO report.

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