Both the companies have categorized their handsets based on the price range. For instance, for low to medium ranged Micromax mobiles price list, they come under Bolt series but their Canvas, Knight, Yu brand refers to higher range handsets. Similarly, Lava has Flair series for low-cost phones and Iris and Pixel series for medium range handsets.
Branding and Promotion: Micromax has recently revamped its logo and roped in Hugh Jackman as their brand ambassador to increase its brand value and attract the global customers. They are launching lot of marketing campaigns and spending heavily on TV ads and print media.
Whereas Lava has taken MS Dhoni as their brand ambassador to establish its identity as the most reliable mobile brand in the industry. It has also been spending extravagantly on television commercials, event sponsorships as well as below the line marketing strategies which includes sign boards and in-store promotional schemes.
Customer Service: Both the brands offer great quality handsets to the consumers and provide good customer support and after-sales service.
Models: Both these Indian brands offer huge variety of devices in all price categories. Unlike Lava, Micromax provides wider range of handsets in the price range above 10K with high-end specifications like fingerprint sensor, high RAM, good camera.
Be it camera, processor configuration, sound quality, internal storage, battery, both Micromax and Lava emerge as all-rounders and worth every penny spent.
has higher sales as compared to Lava as it had already established
its foothold in the budget smartphone market even before the entry of
Lava phones. Though both of them are now investing huge amount in
crores to increase their capacity by setting up mobile manufacturing
plant in India under "Make in India" initiative.
Price: Both of them are aggressively priced to compete with the likes of other Chinese mobile manufacturers like Xiaomi, Leeco, Coolpad, to name a few. The user can compare the price list of Lava mobiles in India and choose among its various models like Lava Iris X8, Fuel 10, X1 Grand etc.
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