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Microsoft targets Indian SMEs
In India the small and medium enterprises segment is the betting field for Microsoft for the expansion and adoption of its cloud offerings like Windows Azure, Office 365 and Dynamic CRM Online.

India has over 40 million small businesses that contribute about 45% of India's industrial output, Microsoft says as per a report by Business Standard. Boston Consulting Group (BCG) claims that over the past three years IT-enabled SMEs grew their revenues 20 percentage points faster and cloud services are playing a key role in SME growth.

In fact, 94% of Indian SMBs considered to be leaders in IT adoption use Microsoft's Office Productivity and almost 70 % of these leaders use Internet Explorer, and Dynamics is used by about 40% for business applications.

As quoted by BS, Meetul Patel, General Manager - SMS&P, Microsoft India said that today in India SMEs are a critical growth engine for jobs and economies. The need for investment in hardware, software, and technical expertise were previously barriers to Indian SMEs fully leveraging IT.

The SME business is fastest growing unit and where its cloud offering has received good adoption for Microsoft in India having a huge partner network. Microsoft has about 10,000 partners in India spread in 250 cities. In India alone, approximately 2,000 customers are adopting Windows Azure every month, added Patel.

Microsoft has recently announced a first of its kinds move, and launched 'Trade-In' scheme for its cloud platform, Windows Azure, to allure Indian SMEs. Under the scheme, which is currently limited only to India, SMEs can sell their old hardware and opt to use proceeds from the same to migrate to Windows Azure.


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