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Midea becomes official Home Appliances partner for IPL team Royal Challengers Bangalore
Midea, the home appliances brand of Carrier Midea India Pvt. Ltd. today joined IPL team Royal Challengers Bangalore (RCB) as the official Home Appliances Partner.
Krishan Sachdev, Managing Director, Carrier Midea India presented the team with a good luck charm on the eve of their first match of the eighth season.

Announcing their association with the team for the first time, Krishan Sachdev, Managing Director, Carrier Midea India said in a media statement, "We are delighted to partner with Royal Challengers Bangalore. RCB is a team of global cricketing icons and resembles a youthful approach and innovative ideas, characteristics that have a strong, connect with the Midea brand. Midea has a long-term commitment to the Indian market and cricket helps us in connecting with consumers across segments. Midea is associated with various sports across the world and this association is an extension of the brand's philosophy to enhance customer delight through stylish state-of-the-art products."

Commenting on the association, Russell Adams, Vice President, Commercial Operations, Royal Challengers Bangalore, added, "Royal Challengers Bangalore is extremely pleased to join hands with the globally renowned brand Midea. This association enables us to connect further with multiple cricket enthusiastic demographics and we look forward to the benefits of this association. We welcome Midea on-board for the season and anticipate a strong affiliation that will be mutually beneficial."

Through the years, Midea has been associated with global sports, including being the official partner of FINA,the international governing body of water sports. With their foray into cricket with Royal Challengers Bangalore, they have fortified their commitment to sports globally.

Carrier Midea India has made elaborate plans to maximise this partnership through a series of promotional and engagement initiatives with consumers.

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