Most beauty pageants talk about social causes - eradicating poverty, empowering women et all - when it comes to the final 'question - answer' round of the contest. But does the contest as a whole help the society anyway? I tried asking the same to numerous fashion experts without getting any substantial reply. While one fashion reporter on the condition of anonymity explains that 'the business' around the Contest is good with top media houses gathering enough Sponsorship money and fashion designers getting an international platform - there was nothing concrete that could be satisfying to my understanding.
Does it foster and encourage the patriarchal values in the society? Does it stereotype the common mindset that women need to be beautiful creatures?
When asked about this Mamta Sharma, Chairman, National Commission for women says ? How can I comment on this, But I don't see anything wrong in this, its good that women get the platform to showcase their beauty, and if God has given someone beauty than what's the problem in flaunting it??
Strangely enough, In July 2012, the same Ms. Sharma had advised women to be careful about the way they dress because such incidents are a result of blindly aping the West. Leave aside Ms. Sharma, we do not see any women rights activist protesting against the contest these days. While Poonam Pandey, Veena Malik and similar will see enough stone pelting, some business equation protects the Miss India contest organizers from the ire of the women activists.
It can be remembered here that even Amitabh Bachchan had been in middle of controversy while his company ABCL tried organizing the Miss World Contest back in 1996 . Mr. Bachchan was attacked both by feminists and a section of BJP at that time and few places the protest did take violent turns. Why these protesters fell silent at a time when feminism is on rise in the country, is a question.
Do Miss India Contests and fashion shows have a implication on the societies mindset when it comes to dowry, rape etc.? [ that we get so attached to physical beauty, we start putting a price to it]
Dr. Susan Visvanathan, Professor in JNU and known for her grip on gender studies also refuses to comment. "Well, I don't want to talk on such topics and I don't want to comment on this?.