“With mobile browsing and usage on the rise, a mobile optimized website can raise consumer engagement by 85%. MobiKwik’s mobile website is intrinsic to our strategy to engage with users and increase sales.  We expect 30% growth in the number of users of our service,” said Bipin Preet Singh, CEO & Founder, MobiKwik, at the launch, reported The Times of India.
 
MobiKwik also announced the launch of a new and improved user interface of its website. The user interface has a funky look, clear navigation and allows users to make their selection of service and complete the transaction in a minimal number of steps. The home page clearly suggests the service options to users that include payments for mobile, television or data card recharge. It provides an option to pay for the service and recharge in one click, or via SMS or by dialing a number.

Launched in 2009, MobiKwik aims to build an m-payment ecosystem that enable its users to make payments via their MobiKwik wallet for their utility bills, online merchant websites and more. MobiKwik is a one-stop-shop for all prepaid needs. Customers can purchase recharge vouchers, SMS packs, tariff vouchers and other products from leading mobile operators. MobiKwik is online recharge site for Airtel, Vodafone, Idea, Tata Indicom, Reliance, BSNL, Aircel, Loop, Virgin Mobile and Tata Docomo. It offers customers multiple payment options across credit and debit cards, and also the convenience of doorstep cash collection also.