MODI: again on the wall of fame

21 December, 2012

Narendra Modi has astounded his opponents with a spectacular victory in the just-concluded assembly elections. He is soon going to be crowned, for the third time, as the Chief Minister of Gujarat. What is so special about Modi and his successive unbeaten victories? This is certainly a point of discussion not only among his opponent political leaders but also among prompted management students, who think that Modi's success is a unique case of building sustainable record of success despite challenges posted by frequent political attacks.

A CHILD with humble roots, Narendra Modi has mesmeriesed the entire nation with his charismatic personality and indomitable will. Modi has again proved that no dream is small if nurtured with self-sacrifice and service to society.

The saga of his victory is certainly something that the UPA government is not able to digest. Modi is perceived to be a perennial threat in the impending parliamentary elections for Lok Shaba in 2014.

Narendra Modi's winning in Gujarat has given an impetus to BJP, which is looking for an iconic figure to claim victory in the next national elections. Let's examine how Modi garnered the attention of the media.

Any ruling party is more susceptible to blunt criticism as its work always attracts critisism to fulfill the insatiable desire of people. You can't please all the people all the time, and this results in anti-incumbency votes for the ruiling government. Consequently, it affects the government agenda but even then Modi came out with flying colours.

Let us now look at the tactics per se that Modi adopted to seal this victory. The first was to tap thirty million young voters aged between 18 to 30, a massive vote bank that's worthwhile to be wooed to gain electoral victory for his party. Modi devised 3D Holographic recorded videos in which he looked majestic, and attracted all the age groups, and this enabled him to communicate his voice and future ideas to nearly ten million people - a feat and a virgin idea not envisaged by any of his political rivals.

He also managed to repose his faith in the young generation, which can no longer be swayed by false promises and a fabricated party agenda. Now, he is an iconic figure for his party for the next parliamentary elections. His roar has already reached Delhi - terrify his opponents.