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MTV and Swipe Telecom launch a new fablet MTV Slash
Creating a strong foot hold in the technology market, MTV India, the leading youth brand in association with Swipe Telecom, announced the launch of their third co-branded Fablet-MTV Slash. This new enviable piece of technology will be India's first co-branded thinnest 7' Fablet.

MTV Slash by Swipe is modestly priced at Rs. 9,490 and shall be available across 10,000 retail points, Swipe e-store and also on range of e-commerce portals along with other youth centric platforms. 

The Fablet boasts a slim body and a stunning feather touch screen, coupled with dual camera, Wi-Fi, Bluetooth and GPS. Its ergonomic design enables easy one hand operations, making the Fablet unique. The product is designed retaining MTV’s quintessence which is detailed out in the design, the packaging, the themes and wallpapers available in the device.

MTV Slash offers three pre-loaded MTV apps making the user experience more engaging. The ‘MTV India’ app gives you exclusive access to all the MTV Shows, Blogs, Videos, Web Shows, Buzz, Photos, Downloads and much more on the device.The ‘MTV Funny’ app fills in as a daily dose of laughs and madness with funny pictures, trolls and memes from funny people on the Internet.

Users can LOL, Like and Share new ‘funnys’ every day! The ‘MTV Hottie’ app provides a peek in to the unbridled sensuality of the MTV Splitsvilla contestants across five seasons. All this packed together makes the Fablet a must have!

Talking about MTV Slash, Aditya Swamy, EVP & Business Head, MTV India, says, “Super performance at a super price…that’s what young people want and that is exactly what the MTV Slash Fablet is. After a very successful start to our partnership with Swipe Telecom, we have now moved to a brand + content leverage. Slash now comes fully loaded with the MTV experience and is embedded across the MTV eco system. So now you will never be far from MTV, in fact it will be right in your palm.”

Commenting on the collaboration, Shripal Gandhi, Founder & CEO, Swipe Telecom, says, “We at Swipe are yet again excited to be associated with MTV for the launch of this new Fablet. After Volt and Volt 1000, MTV Slash definitely takes the user interface experience to the next level. It’s longer, sleeker and stylish.

With so many players in the tablet market, users are spoilt with choices, but MTV Slash will cut above the rest due to its unique features and offerings. We are sure; it will be an instant hit with the youth.”

Going one step further with the intention of providing the youth with Information, Communication and Entertainment (ICE) on the move, MTV India & Swipe Telecom roll out MTV Slash backed with a massive campaign that shall consist of an on-ground launch & hoardings across the city further amplified on the digital space with engaging promotions & contests. 

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