Brands which fulfil the religious and cultural need of the Muslims will be a big hit and they in turn will remain loyal to the offerings. Halal is a big issue and Muslims are very much sensitive about it; in the same fashion they are very sensitive as to how the message is delivered to them.

The best way for marketers to reach Muslims is to speak with them in language and through the medium in which they are pretty much comfortable. For, in this way they have will have an easy gateway in to the Muslim consumers. Maxim Media Pvt Ltd. has recently launched an English Islamic Monthly called Muallim, which is a household product and an alternative media option for the 180 Million Muslims residing in India.

Managing Director and Editor in chief, Maulana Ubaidurahaman Qasmi, says, “Muallim is a Muslim Lifestyle Magazine, focusing on the religious needs and obligations of the Muslim in India and abroad”.

He further maintains that the there are other agencies in overseas market providing solutions to the brands to tap the potential Muslim consumers, here in Maxim the founder and the promoters are Muslim with rich knowledge of media and promotion and hence an upper hand for providing the consultancy to tap the 15% Indian consumer market.

Maulana Ubaidurahman, an Aleem from Darul Uloom Deobad(Indian) and a member of Islamic Finance board, says that “ Muallim” the authentic Islamic tutor is the first step; they have multiple options to provide marketers a platform to tap the Potential Indian Consumers.