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Mumbai youth on a clean-up campaign
Youngsters of Mumbai are on the move to make the city a cleaner and greener place to live in with their ?Clean-Up Mumbai? campaign. The Bombay Municipal Corporation has come up in support of these young boys and girls issuing them ?Fine Cards'.

HAVING YOUNGSTERS as a part of the ‘Clean-Up Mumbai’ campaign has proved to be a blessing in disguise for the BMC officials. The city not only looks clean but has also brought forward the new generation to work hand-in-hand for a social cause.


But it wasn’t that simple. After all, not many citizens take campaigns like this seriously. Walking out on the streets only with warning cards and expecting the people to listen was not possible for these youngsters. That’s when the BMC came up with ‘Fine Cards’ to support the young brigade in their social cause.


“Today when a student volunteer shows their fine cards, the offender pays the fine immediately,” says Ajay Govale, Programme Manager, United Way—the agency which was appointed by the BMC to keep an eye on the campaign. The voices of these youngsters were only heard initially. But today with the power to fine, people have started taking them seriously.


“If youth does not take the initiative, then who will come forward?” believes Virat Chirania, 27-year-old professional. He along with few others conducted Art of Living workshops in Goregaon and segregated wastes. These workshops were an eye opener not only for the residents but also the shopkeepers in and around that area.


Unlike Virat, Alok Sankhe joined this campaign only because he was keen on doing some social activity. “I was involved in many activities, and so when I heard of Clean-Up, I thought that as a Mumbaikar I’m responsible for cleanliness in my city,” says Alok Sankhe, 23, who adopted Dadar’s Agar Bazaar area.


If the youngsters were enthusiastic about the campaign, then even the BMC officials were not behind. They introduced exam system for more youngsters to be a part of this drive. Mumbaikars have realised the importance of this campaign and have now started following it. The youngsters have been partially successful in cleaning the city.


“With the support and help of these youngsters the day is not far when Mumbai will be one of the cleanest cities in the country,” feels Seema Redkar, BMC official and part of the clean-up campaign.

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