Zed pointed out that television was a powerful medium and it could have been used in a more positive and educative way voicing European Roma apartheid.
He stated that apartheid conditions faced by Roma people were a social blight for Europe and the rest of the world as they reportedly regularly faced social exclusion, racism, substandard education, hostility, joblessness, rampant illness, inadequate housing, lower life expectancy, unrest, living on desperate margins, language barriers, stereotypes, mistrust, rights violations, discrimination, marginalization, appalling living conditions, prejudice, human rights abuse, racist slogans on Internet, etc.
Public service broadcaster Channel 4 calls this highly rated show “a window into the secretive, extravagant and surprising world of gypsies”. In USA, the show airs on specialty cable channel TLC.