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My Earth My Duty: An initiative to save mother earth
The programme 'My Earth My Duty' launched on June 5, 2010, is an initiative by Zee News to save our environment. It has more than one crore youth volunteers with an aim of planting approximately 60 lakh trees.
‘MY EARTH My Duty’, launched on June 5, 2010, is an initiative by Zee News to save our environment. The most interesting part is that they have over one crore youth volunteers from various colleges, schools and cities with an aim of planting approximately 60 lakh trees. It is unbelievable and true. It is also India's biggest plantation drive.

In the process of development and achieving progress, human beings have now threatened the sustainability of the earth.

The earth's temperature is rising speedily due to global warming. A warmer earth may lead to changes in rainfall patterns, rise in sea level and a wide range of impacts on plants, wildlife and humans.

This campaign is aimed at creating awareness about our degrading environment and also encouraging people to take steps to halt or slowdown the environmental deterioration.

I really appreciate and like this initiative taken by Zee News and for telling us all that it is high time now.

On the website, people can get simple tips on saving the environment and can also give their own ideas on saving our environment. They have a corner for poets and people who want to put in their articles. It is the right place for those interested in knowing new and detailed things about our environment.

After going through the tips to save the environment, I realised how much we can do at our personal level to save our mother earth. We usually never think on these lines and often miss these things in our busy lives.

It is amazing and I would like to congratulate the organisation for taking such a sincere and honest step towards protecting our planet.

I would appeal to my readers to please go through their website and learn easy ways to take up your responsibility.

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