Indeed, My Name is Khan has been given the most prominent position that a Bollywood film has held at the Berlinale, which is one of the world's top three film festivals. My Name is Khan also points to the new direction that Bollywood has been recently taking, as a new generation of Indian filmmakers emerge and independent films gain commercial acceptance.

My Name is Khan is essentially a movie about tolerance, with Shahrukh playing an unlikely hero - Rizvan Khan, an Indian Muslim, living in the United States and who suffers from the autistic disorder Asperger's syndrome. Moreover, with its tagline, 'My name is Khan ... and I am not a terrorist', the film also clearly has a broader message. Rizvan's life undergoes a major transformation in the aftermath of the dramatic terrorist attacks on the US, as he embarks on an inspiring journey across America to win back the love of his life, played by Kajol. Khan said Rizvan approaches his journey and the events surrounding September 11 with the simpleness that he learnt as a child. Khan’s character- Rizwan is simple and is untouched by the complexities of the world.

For Karan Johar ‘My Name is Khan’ is a way to go beyond love stories with a touch of heart and soul of Indian cinema. The 37-year-old Johar made his name through a string of blockbusters starring Shahrukh and Kajol and is known for his candy-floss films set in exotic locations. The launch of My Name is Khan in Berlin may be seen as an effort to promote the movie ahead of its worldwide release across 65 countries.