Networkplay's new management, post Ampreet Singh's exist, to increase focus on mobile & online video advertising
Networkplay, Indian subsidiary of Gruner + Jahr, which is India's fastest growing digital agency incubated in 2008, announced an enhanced focus on online and mobile video advertising to provide data-driven value creation for the growing Indian publisher industry. Advertisers are searching for new opportunities and video-driven publisher ecosystems are providing a critical advantage.
announcement is a part of the ongoing process for enhancing the
future strategic focus, wherein Ampreet Singh exited from the company
in mid-June and a new management team, comprising of Viren Anand and
Hitesh Trehan has been appointed to take over the responsibility.
Radtke, Chief Operating Officer and member of the Executive Board,
Gruner + Jahr commented, "The new management team has a
portfolio of resilient leadership and skilled competence. They have
the full commitment from G+J to continue our focus on growth in
on the way forward, Viren
Anand, Co-Founder, Director Operations & Publisher
said "The digital and mobile advertising industry in India
rapidly evolving with the increasing penetration of smartphones and
greater acceptance for digital platforms. Networkplay has been
monitoring this exciting growth and is transforming into a
future ready digital company, building strong technological
competence around current expertise."
firm focus on the growing digital industry has been the mantra that
has guided Networkplay since its inception. Introduction of
innovative solutions like Videoplay- the next generation ecosystem
for videos and important associations with key partners like
Tradedoubler and T3 IGI airport, reflect the company's constant
commitment towards maximizing reach and targeting relevant audiences
for publishers and advertisers alike.
Future is what excites us the most," said Hitesh
Trehan, Director - Sales & New Initiatives, Networkplay.
"The number of lifestyle devices coupled with speedy technology
innovation is creating waves across the industry. It's a very
exciting time for all of us and our team is keeping one eye on the
present and the other on the future, by constantly developing first
of its kind solutions for our clients."