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New Delhi to host conference on 'Mckinsey 7S Model: Innovation, Growth, Sustainability and Scalability of Business'
Delhi-based Tecnia Institute of Advanced Studies (TIAS) is organizing National Conference on "Mckinsey 7S Model: Innovation, Growth, Sustainability and Scalability of Business" to be held on 3rd February, 2019.

According to the concept note of the conference, "The McKinsey 7S model is a useful framework for reviewing an organisation's marketing capabilities from different viewpoints. The power of the McKinsey 7S model is that it covers the key organisation capabilities needed to implement strategy successfully, whether you're reviewing a business, marketing or digital strategy. It also works well in different types of business of all sectors and sizes, although it works best in medium and large businesses. The beauty of this framework is that the elements are self-explanatory."

'McKinsey 7S Model' was developed by Robert Waterman and Tom Peters during early as a  tool for assessing and analyzing the changes in the internal situation of an organization. It is based on 7 key elements, which determine the organization's success.  These elements have been chosen as the seven tracks of the conference.

The seven tracks of the conference are: Strategy, system, service, innovation, sustainability and scalability.  Accordingly, the two main objectives of the conference are: to explore the opportunities, issues and challenges in the domain of business strategy, service and system; and to explore ways and means by which businesses can innovate, sustain and progress in the ever-evolving 21st century business environment.

The papers have been invited from the researchers and organisations for presentation besides the keynote addresses based on the tracks the tracks of conference with each of them having more than ten topics.

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