As of today, most of the leading newspapers and magazines have their online versions for more reach ability, and this further enhances the brand of the respective media houses along with the business. From the cradle of cyber space the concept of Online Journalism has evolved. Though Internet journalism is still evolving, but its contours are getting more sharply defined. Online journalists are increasingly becoming aware of the need to develop a new phrase for the medium. The media itself understands that the internet cannot be treated as an extension of the print media despite numerous similarities between the two. There are many advantages of this new entrant in the media where a story can be told in three different ways – in the text format, in audio mode, and as a videoclip. The medium further demands that stories be communicated in different forms – as a news alert, headline; and as well as written story on the net. The medium further calls for knowledge links, audio and video skills, and some latest skills that go far beyond traditional reporting and editing requirements.

No one can deny that online reporting has opened a gate for new technology and creative ways in which the world is changing at a rapid pace and technology just keeps evolving. It’s a continuous process of technology over mind and media literacy. The more advancements that are being made, the more people may struggle with having to learn to be tech-savvy. The growth of technology is only going to change the face of journalism for good. Cyber journalism is just another demonstration of how news and journalism has given the internet/ new media a new dimension.