Nintendo reported 18%fall in profit in the year ended on March 31 as it cut prices of its Wii console to compete with Sony and Microsoft.
Since its launch of console with motion-sensing controller in 2006, it was the first time Nintendo reduced its price b y fifth, just to remain competitive in the market.
The company said in a statement that , “This fiscal, business performance was negatively impacted by a price reduction on Wii software titles in the first half and appreciation of the Yen.”
The relatively stronger Yen eroded the foreign earning. Net profit fell 18.1% to 228.64 billion Yen ($2.45 billion). Revenue collection went down by 22%to 1.43 trillion Yen.
Nintendo sold 2more than 20 million Wii machines in the year, down from 26 million a year earlier. Company predicts 11 million sales in the year 2011.
However, new software aimed at increased activity such as “Wii sports Resort” and “Wii Fit Plus” helped raise the total life time sales to 70 million units.”
The company is planning to launch to catch the 3D imagination of the world of games, without the help of glass. Nintendo is very hopeful that this new device will reverse there sales trend.