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Nokia 3310 with new look and features showcased at the Mobile World Congress 2017
The Mobile World Congress (MWC) 2017 witnessed the launch of the iconic model, the Nokia 3310 in Barcelona. The old classic Nokia set was launched about 17 years ago and made a great success after its debut. The Finnish phone maker sold 126 million of the original Nokia 3310 after it was first introduced in September 2000 until its discontinuation in 2005.

The recently launched refurbished version of the original phone will be approximately priced at $52. The new Nokia 3310 model is endowed with fancy looks and some exceptionally great features including dual band GSM, 2MP camera, 2.4in 240x320 QVGA display, microSD support up to 32 GB, Bluetooth, FM radio, MP3 player to name only a few. But the mother of all features is the phone's exceptional and matchless 22 hours talk time. Experts say that it's a great way to relaunch Nokia's phone brand.

While Nokia is a brand known for its user-friendly features and durability, the 3310 was virtually christened as `indestructible' in its heydays. It's the credibility of the brand that made it possible to relaunch the same model after 17 years with more colorful form factors. Though many other companies launched their new smartphone models at MWC (such as LG G6, Nokia 6, Huawei P10 and P10+, Sony Xperia XZ Premium), but Nokia 3310 remained the core attraction of MWC. One of the reasons is its impact on the market in 2000 when smartphones were a distant dream for everyone.

According to strategy analytics, Nokia has captured about 9 per cent of the feature phone (basic phone) market. The company is just behind Samsung that holds about 13 per cent share of the global market. Though the sales of feature phones have declined in India, but the relaunch of Nokia 3310 might create a nostalgic feeling among customers globally.

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