Indians are very much associated with gold jewellery, but coming to jewellery for kids, not much attention is paid and is a fragmented and unorganized segment. Emerald Jewel Industry India Limited has taken it as a challenge and have launched a branded gold jewellery segment for kids and teens.
They have done an intensive research in this sector and came up with some designs which are in modelled on 3D software and created specially to capture the imagination of the young.
They have used the latest technology to design the jewellery, by using the latest technology which ensures exact dimensions, precision and perfect finish. This initiative was taken by Emerald to decrease the gap between the consumer jewellery and kids jewellery.
The product line contains a range of colorful rings, quirky charms and pendants along with stylish bracelets inspired by the taste and preferences of young generation. With design-led pieces, and is kid’s-safe too.
When asked to few people about this new range of kids jewellery, they reacted very positively. Namrata Arora, mother of 6-years-old girl Ishita, from Mumbai was very excited to know about the Kids range of Jewellery, “My daughter who is just 6-yrs-old is very fashion conscious. She chooses her accessories which matches her dress.” She also said that, “She never likes to wear any gold ornament, as she says that 'they are old fashioned, and does not suits me'.”
Snehalata, who is a grandmother of a 10-months-old baby, was confused about what to gift her little angel on her 1st birthday. But when she heard about this new kids range of jewellery then she decided to take one for her grand-daughter. “Its such a lovely range of collection, the kids would love to wear them.”
Emerald Jewel Industry India Limited, which was established in 1984. is known for its quality consciousness, perfection in manufacturing and business ethics. Emerald today has emerged as the Largest Manufacturer of Gold Jewellery in the whole of Asia. It owns five Brands and is one of the few manufacturers whose brands are available across the length and breath of the country.