Though Obama still holds lead over rival Mitt Romney, he told his supporters that he can campaign and broadcast advertisements in key states like Florida and Ohio only if theu donated generously. So grave is the situation that Mr President warned supporters that he would be '"the first president in modern history to be outspent" by his opponent unless they (donors) raised their contributions.
Never been out-raised in the past five years, Obama had to face the fire this time as Romney raised $76 million for his campaign in May against Obama's $60 million. Riding on the right-wing anger over the Supreme Court's approval of Obama's healthcare reforms, Romney aides have boasted their haul for June may exceed $100 million.
According to a call recording, obtained by The Daily Beast, a news website, Obama was heard saying: “In 2008 everything was new and exciting about our campaign. And now I'm the incumbent president. I've got grey hair. People have seen disappointment because folks had a vision of change happening immediately. And it turns out change is hard."
One major reason, seen by analysts behind slow response of Obama donors is the belief that Romney couldn't defeat the democrat. They didn't perceive the situation, in which money can actually turn the tables in favour of Romney.
On the phone call, Obama informs donors: “We're going to have to deal with these Super PACs in a serious way," adding unless he secured re-election, the "special interests" supporting Mr Romney would be running "Congress and the White House" from November. ”
Obama received another setback as media tycoon, Rupert Murdoch, chairman of News Corporation hinted at throwing his support behind Romney.