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Omer Lotan creates intimacy through cinematography in viral music video
Every time Omer Lotan sits down in a theatre or attends a festival to watch his work on the big screen, it is a dream come true. Whenever he steps onto a film set, he knows he was destined to become a cinematographer, feeling an unparalleled passion for his work, thankful for each and every project he embarks on.

Omer is an internationally in-demand Israeli cinematographer, with countless acclaimed projects decorating his resume, including Inner FlameThunder From the Sea, and The Visit, for which he was nominated for an award for his outstanding cinematography. He has worked with some of the world's biggest brands, like Dominos, Visa, Wix, and Viber, making captivating and informative commercials that have influenced millions. He is truly one of his country's best.

"I love the craft of cinematography. The variety of optical possibilities, light sculpting, and exploring the endless frame variations. It's very collaborative work, and I appreciate the fact you need to create something together with your professional crew. I get to travel a lot, see exciting places and meet interesting, creative and unique people," he said.

Lotan constantly impresses those he works with, resulting in him being invited to work on many of their future projects. When he worked with Director Mor Shlomovich on a documentary in 2015, Shlomovich was astounded by his talent and asked Lotan to take part in his upcoming projects, including the music video "We Were Two" for hit Isreali artists Moshe Peretz and Nasreen Qadri, collaborating for the first time in a song written in two languages ? Hebrew and Arabic.

"Moshe Peretz is one of the most successful Israeli singers in recent years, and when I realized he was the artist behind the music video, along with rising star Nasreen Qadri, I knew it would be a project that many people would get to see," said Lotan.

"We Were Two" was a big hit in Israel and the music video received more than 16 million views on YouTube. Lotan was thrilled it was so successful, happy that such a widespread audience appreciated his cinematography.

"I liked the challenge of working in a tight timeline, even when it was an important project. In one day Mor and I had to find the right location, come up with a visual concept and build a crew. On the day of shooting, we had a lot to do in only six hours of work, but fortunately the crew was very professional and efficient, which helped me to actually make it happen," said Lotan.

The song deals with the painful memories after a couple's breakup, so Lotan and his team knew the atmosphere had to be very intimate and emotional. Each of the singers was filmed separately, and only at the end of the video do they join together for brief moments. Lotan was not intimidated working with the musical superstars, and in a short amount of time, he had them both feeling very comfortable around him. This trust was important as the camera was to be hand-held and very close to their faces in order to achieve that intimate atmosphere.

"I think this duet has a very relatable story, since almost everyone has gone through a difficult breakup, with the inevitable pain and longing that follows. As a cinematographer, when shooting a music video, I love how I have the creative ability to give my interpretation to the song and translate it into a visual language.  This way I can enhance the listening experience and add my own artistic touch to it," said Lotan.

Lotan's enchanting visuals created the intimacy that was necessary for the video's success. He is extremely versatile and knows just how to frame an image no matter the genre or medium. He believes that it is essential for succeeding in cinematography and encourages those looking to follow in his footsteps to always be exploring original ways to tell stories.

"When you start your career, or when you study, don't be afraid to push the limits and experiment. All the technical information is very accessible online, study, but then go outside with whatever camera you can put your hands on and shoot ? people, places, abstract things. And remember that filmmaking is a collaborative work, don't try to do it all by yourself, get used to working in a team with people you find inspiring and interesting," he advised.

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