An example of a conceptual analysis could be to examine the number of positive words used to describe a thing, proposal, policy or plan. The conceptual content analysis research aims at quantifying or coding the identified word-choices to examine their presence with respect to the research question, i.e., is there a stronger presence of positive or negative words used with respect to the coding choice in the document.
Thus conceptual content analysis is a research method focused on the actual content and internal features of a content-loaded medium is used to determine the presence of certain words, concepts, themes, phrases, qualities, values, characters, or sentences within texts or sets of texts and to quantify this presence in an objective manner. The results are then used to make inferences about the messages within the text.
The content medium can be the information on the Internet as well as in the books, book chapters, essays, interviews, discussions, keywords, index, headlines, articles, historical documents, speeches, conversations, advertisements, films, theater and informal conversation. The content for analysis could be any occurrence of communicative language from any resource or media.