Online shopping witnesses a major rise in India

01 October, 2012

Online shopping is becoming an attractive industry not only in metros, but also in small cities across India, and it can be gauged from the fact that the industry has touched a phenomenal 100 percent annual growth. There are a reported hundred million Internet users in our country and about half of them are using online shopping services, with numbers growing every year.

ACCORDING TO the Associated Chambers of Commerce and Industry of India, the online shopping industry is worth Rs 2,000 crores now and is expected to reach Rs 7000 crores by 2015, with an annual growth of thirty-five percent.

And this successful growth of online marketing is attracting the giant traditional retail brands like Westside, Shoppers Stop and Pantaloons to enter into the online shopping space to attract more customers, reported India Today.

Online shopping has became one of the greatest aspects of Internet today and by opting for online shopping you will enjoy many benefits. Some of the advantages of online shopping are listed below:

- It is the most convenient method of shopping, you have the freedom to shop at any time even at midnight. You don't have to stand in long queues for billing and you can avoid the huge crowds in the market or malls.

- The online stores provide you the cheapest deal for the product you are planning to purchase, because you get the product directly from the manufacturer and no middle man is involved here. Some of the online shopping sites also provide you with some discount coupons.

- You will get all the varieties of the products of almost all the brands at one place.

- Sending gifts to relatives and friends becomes easier with online shopping. You can send any kind of gifts to your loved ones on the occasion of their birthday, wedding anniversary, and marriage, etc. And the gifts will be delivered at their doorsteps.

- Online shopping helps in product research and in comparison of prices of products. It also has the provision to share information and reviews of products and prices possible.

- Many a time when we go to shopping we buy the things that we do not need and sometimes we buy the things that we don't like because of the lack of choices in shops. But we can avoid such problems through online shopping.

We always wonder what exactly we can shop online. I would say if you want to shop online, then don't go for clothes and apparels, because you are not exactly sure that whether they will fit your size or not.

You can take the example of Flipkart. It is one of the online shopping sites where you can actually shop online, pick up electronic equipments, media, books and anything that is related to a household environment. Many things that the it offers comes with free shipping, cash on delivery or you can pay through your debit card, according to this Indiainteracts video.

Basically online shopping is a little complicated because you need to learn how exactly it works. But if you shop online, then you can save the petrol and the travel expenses and you will also save on the discounts that they offer online.