Western Europe, Asia and South America are three key world regions driving overseas visits to the U.S. Subsequently, Philadelphia saw substantial increases in arrivals from these regions in 2013. In this same year, Philadelphia International Airport registered an increase in the share of overseas passengers entering the U.S. through Philadelphia (according to OTTI).
The PHLCVB will leverage this momentum and continue to focus marketing efforts on these regions while promoting the City as an international hub conveniently located on the East Coast of the U.S. and ideally situated between New York City and Washington, D.C.
Globally, the PHLCVB currently employs five international representation firms. The teams are an extension of the PHLCVB in their specific markets, including the U.K., France, Italy, Spain, Germany and India. Along with a newly launched global website, the PHLCVB also offers fully translated websites and international visitor guides in French, German, Spanish, Portuguese and simplified Chinese.
The PHLCVB also travels directly to international events to tell the Philadelphia story. Global sales mission and trade show attendance are key in promoting the City of Philadelphia as a world-class destination. In 2013, the PHLCVB led five international sales missions (France, Germany, India, Brazil and Chile) and attended more than 10 international trade shows and travel conventions.