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Philadelphia climbs to 13th most visited city in the US by overseas travelers in 2013
As a result of efforts by the Philadelphia Convention & Visitors Bureau (PHLCVB- the official tourist promotion agency of Philadelphia globally) the City drew 673,000 overseas visitors in 2013, marking a 13% increase over the previous year according to data compiled by the U.S. Department of Commerce, Office of Travel and Tourism Industries.
The increase in visitation also moved Philadelphia up a slot on the list of Top 20 U.S. Cities for Overseas Visitation, climbing from 14th to 13th on this list.

"This increase in overseas visitation is the direct result of the Philadelphia Convention & Visitors Bureau's (PHLCVB) international consumer marketing and public relations campaign," said Jack Ferguson, President & CEO, PHLCVB.

He added, "Since the launch of international marketing efforts in 2002, we've seen Philadelphia move from 21st to 13th place in ranking of overseas visitation. Our plans are to continue this momentum with new and innovative sales and marketing initiatives, including a focus on emerging target markets."

Western Europe, Asia and South America are three key world regions driving overseas visits to the U.S. Subsequently, Philadelphia saw substantial increases in arrivals from these regions in 2013. In this same year, Philadelphia International Airport registered an increase in the share of overseas passengers entering the U.S. through Philadelphia (according to OTTI).

The PHLCVB will leverage this momentum and continue to focus marketing efforts on these regions while promoting the City as an international hub conveniently located on the East Coast of the U.S. and ideally situated between New York City and Washington, D.C.

Globally, the PHLCVB currently employs five international representation firms. The teams are an extension of the PHLCVB in their specific markets, including the U.K., France, Italy, Spain, Germany and India. Along with a newly launched global website, the PHLCVB also offers fully translated websites and international visitor guides in French, German, Spanish, Portuguese and simplified Chinese.

The PHLCVB also travels directly to international events to tell the Philadelphia story. Global sales mission and trade show attendance are key in promoting the City of Philadelphia as a world-class destination. In 2013, the PHLCVB led five international sales missions (France, Germany, India, Brazil and Chile) and attended more than 10 international trade shows and travel conventions.

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