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Phillauri's promotion: You can chat with Anushka Sharma on this WhatsApp number
Long gone are the days when a film's promotion was confined to lead actors giving interviews in magazines or making public appearances at specially organised events. Today out-of-the-box ways are conceived for popularising an upcoming movie. Social media too has become an essential tool for generating both interest and curiosity around a new film.

The latest to join the row are the makers of Phillauri, a film in which Anushka Sharma plays the role of a friendly ghost. For promoting her soon to release movie, Anushka has got a WhatsApp number registered in the name of her character in the film Shashi, so that she can interact with her fans. 

She would be using the video calling feature of WhatsApp to call her fans every week. For chatting with her directly, one must add Shashi's number 9867473178 to their WhatsApp contacts. Apart from this, the users will also get exclusive access to Phillauri's promotional content.

Shikha Kapur, Chief Marketing Officer of Fox Star Studios, in her statement said, "The unique storyline of Phillauri where the lead actor plays a friendly spirit who cannot be seen by people, gives us the opportunity to create a campaign that is imaginative and differentiated with 'invisibility' taking centre stage as the unique proposition... What's up with Shashi is one such idea on WhatsApp where we tap into the reach of the chatting platform in the country (160 million monthly users) and encourage engagement with Shashi in a never been done before manner."

Also starring Diljit Dosanjh and Suraj Sharma along with Anushka Sharma in prominent roles, Anshai Lal-directed Phillauri is scheduled for release on March 24. 

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