Submit :
News                      Photos                     Just In                     Debate Topic                     Latest News                    Articles                    Local News                    Blog Posts                     Pictures                    Reviews                    Recipes                    
PM Modi praises Big B's new video on Swachh Bharat Mission
Bollywood icon Amitabh Bachchan who is face of the Swachh Bharat Mission was recently seen in a video against open defecation in villages. Lauding Big B's efforts, Prime Minister Narendra Modi on Thursday shared a video through his Twitter account.

In the video Bachchan senior can be seen as a 'jaadugar' (magician), who is talking to a small kid named 'bachcha'. With the help of the video he tells about the disadvantages of open defecation in an interesting way. The shooting is done inside a studio, amidst a forest setup.

The video addresses the problems related to open defecation in villages and how it hampers the health of the villagers. He also talks about construction of toilets and making India a neat and clean place to live.

Prime Minister Narendra Modi had launched 'Swachh Bharat Abhiyan' on October 2, 2014, and set a 5-year deadline to usher in complete cleanliness in the country. A focused communication campaign is being launched with Amitabh Bachchan as its face.

Under this campaign, Bachchan will be appealing to all citizens, nursery owners and horticulture agencies to pledge to use only city compost in their gardens, farm houses and public gardens so that it lessens the burden on existing dump sites.

Email Id
Verification Code
Email me on reply to my comment
Email me when other CJs comment on this article
Sign in to set your preference
merinews for RTI activists

Not finding what you are looking for? Search here.