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'Pocket cinema': Huawei unveils latest smartphone Ascend Mate
China's telecom equipment and mobile handset manufacturer Huawei has launched its latest smartphone Ascend Mate priced at Rs. 24,900. Best-selling author Chetan Bhagat unveiled the device, which comes with 6.1 inch HD display, an operating system of Android 4.1 JellyBean, a 1.5 GHz Hi-Silicon quad-core processor and a 4050 mAh battery.

Together with Huawei’s proprietary Quick Power Control (QPC) and Automated Discontinuous Reception (ADRX) battery efficiency technology and fast sharing technology, the Huawei Ascend Mate is designed to give a perfect cinematic and gaming experience to the users. The company terms it as a new “pocket cinema” device for the users.

“We are extremely thrilled to introduce the device in Indian market. The Huawei Ascend Mate breaks all barricades to deliver a supercharged entertainment, communication and creative experience for all personal and professional needs,” said Victor Shanxin, President, Huawei Devices India, at the launch.

He added, “The Mate is an industry-leading smartphone and showcases our innovation as we thrive to make great technology available to more and more people globally and offer them smart devices at smart prices.”

Bhagat said on the occasion, “Ascend Mate looks nice. No doubt in it. I am hopeful that the company and its smartphone will perform well in India. I also liked the Huawei's scholarship programe for the Indian students i.e. Maitree, under which they are sponsoring students, who wish to study in China.”

Huawei Ascend Mate has a screen-to-body ratio of 73% – the highest in the industry – which maximizes your viewing pleasure for emails, documents, video or games. The 6.1-inch HD IPS+ LCD screen has a resolution of 1280 x 720 for unsurpassed clarity and color accuracy, and ‘Magic Touch’ which provides enhanced screen responsiveness even with gloves. The Ascend Mate is slim and stylish, designed to fit comfortably in a single hand at just 6.5mm thin at its narrowest part.

Huawei Ascend Mate features a 4050 mAh battery and Huawei’s Hi-Silicon 1.5 GHz quad-core processor. With Huawei’s QPC and ADRX smart power-saving technology, the smartphone provides up to two days of ordinary usage on a single charge. It has the fastest battery charging capability of smartphones in its range, which saves over 30% of battery charging time.

Together with global roaming functionality, the Huawei Ascend Mate supports five frequency bands making this smartphone perfect for international travelers. Its dual-antenna design supports high power data transmission and is optimized with maximum ratio combining method, to increase network reception by up to 2.5dB and providing an increase of 20 to 30% of overall network coverage.

Featuring an 8.0-megapixel AF rear-facing camera with HDR and 1.0-megapixel HD front-facing camera, Huawei Ascend Mate also provides dual MIC noise reduction technology, Dolby® sound system and stereo recording.

Available in crystal black and pure white, the Huawei Ascend Mate is available at online channels like Flipkart, Infibeam, Snapdeal, Shopclues.com, HS18 and modern trade like Croma, Ezone and IT and multi-brand mobile stores across India.

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