While the entire country is busy discussing politics, Indian Entertainment Industry has suddenly started churning out tele-soaps and movies with political backdrop. While politics had always been the most common theme for the script writers, but stories like Aandhi or Raajneeti with a politician as protagonist were very few. However the current surge of weaving reel life characters around real life politicians is inclined towards the country's most popular political family? All coincidence?
Anil Kapoor's mega tele-serial 24 created buzz before launch for bringing the internationally successful thriller to Indian screens. However when the show opened up, audience got engrossed more into identifying the characters' similarities to the real life politicians than get intrigued by the thriller's storyline or similarities to its international lineage. Was it all coincident that the main characters in 24 resembled the most prominent political family in the country?
Coming soon in silver screen is another Bollywood production, Youngistaan. Jackky Bhagnani starrer this Bollywood movie again has a young politician leader as its protagonist. Director Syed Hamal Afsal ensured that once again the protagonist resembles a real life character and audience relates to the character from what they see on media. Once again, the resemblance and the plan of character cannot be purely coincidental.
In both cases, the protagonist have been reflected in positive light as energetic youth focused in bringing a change to the way the country's politics is done. Does this influence vote bank? Is this a form of passive marketing? The election commission is yet to draw a line on the same.
But rubbishing any chance of passive marketing involved, Ad Guru Prahlad Kakar says, ?Producers are more interested in making their films hit, make money and earn profits. Movie makers' interest in politics as a subject stays hot as long as audience demands so. Today, with National Elections in the doorstep, everyone is discussing about Indian politics. Hence film makers think a movie or a tele soap with political theme will fetch more audience. Tomorrow if India indulge itself in war with Pakistan then movie makers will opt for this theme."
But then why one particular family or a particular leader is the centre of resemblance always? Kakkar clarifies, "It's the most popular political family in the country. It's simply easy for film makers to target them as a whole or weave characters around them".
So will we see more producers jumping the fray? Only time will tell.
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