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POM POM: A startup that converts your trash into cash
According to various reports by Delhi Government's environment department, the capital city generates 8,360 tonnes per day (TPD) of Municipal Solid Waste (MSW). Yet another study reveals that urban India generates 1,88,500 TPD. If something is not done to tackle the problem of waste, Delhi will need an additional area of around 28 sq km to dump the amount of garbage being generated daily in the city.

A unique start-up 'POM POM', a web-based recycling platform helps you to dispose recyclable waste in a better manner at your doorstep, and they will also pay you the best possible price for the same.

This recycling platform, which is established in November last year, reminds people that recycling one tonne of paper can save 17 trees, and recycling one aluminium can save enough energy to run a TV for three hours.

Founded by Deepak Sethi and Kishor K Thakur, the company started its operations in South Delhi and is addressing the disposal needs of more than 10 lakh individuals producing a large quantity of recyclable waste every day.

36-year-old Deepak who has earned an MBA degree from Australia's Deakin University in 2002 and a bachelor's in commerce from Christ College, Bengaluru is the CEO of the company. 56-year-old, Kishore, the COO of the company is a commerce graduate from Delhi University and a retired Army man.

The platform works very efficiently, like electronic weighing scales are used for weighing the waste, so that you won't get cheated. It accepts all kinds of recyclables and accepts them right at your doorstep as per your convenience of time and location.

After collecting the recyclables, the company further adds value to them by supplying them in bulk to industries that can use them to manufacture new products.

Apart from collecting recyclable waste, POM POM also conducts school awareness programs, gives presentations in many residential complexes in South Delhi and train the housekeeping staff in hospitals and hotels.

Awareness about recycling is the need of the day and POM POM is trying to do its bit by addressing the problem at the grassroot level. The company aims to bring in top corporate houses, banks, all educational institutions, government ministries, hotels and hospitals into this recycling movement.

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