Holi is a festival of colours but don't be surprised if you receive colourful underwear as a Holi gift this season. With Holi less than a week away, a campaign with the title, Chaddi for Chaddi Buddy has been launched, with Poonam Pandey as its brand ambassador.
This campaign is aimed at gifting colourful underwear to one's best buddies through an online coupon destination, cuponation.in. "We wanted to grab the attention of the youngsters and add the fun element. I think this is the right opportunity to not only celebrate but even reward your friends," Sahil Shah, co-founder and managing director of Cuponation.in was quoted as saying by Hindustan Times.
Gone are the days when you would receive chocolates and sweets as gifts on the occasion of Holi. With Poonam Pandey being part of the campaign, it is for sure going to open up one's ears and eyes. Expect people to take a keen interest in the campaign itself.
Pandey knows how to be in the limelight on special occasions. She first came into the limelight when she stated that she would strip if the Indian team wins the 2011 ICC cricket World Cup. Just few weeks back, on the occasion of Valentine's Day, she had stated that she would give away the bikini she wore in her debut film Nasha to the best tweet under a contest titled #grabNASHAbikini on Twitter.