To groom for a special occasion is a thing of the past. These days people of urban India want to look good even when they are strolling in the park, and it is this demand that's popularizing beauty salons and spas.
Proprietor of Empire of Makeover Salon, Ashmeen Munjal says, “From the last fifteen years I have seen a constant increase in the beauty segment whether it is the use of the beauty product or coming to the beauty salons. Girls, ladies, teachers and even the children have become beauty conscious especially the male clientèle. The metrosexual men in the cities are becoming very beauty conscious especially about their skin, hands, feet, hair, hair colouring and spa. Each of these is a part of their daily routine and part of their culture. Special event is no more awaited for such treatment as it is routine for them.”
Looking good is no longer just the privilege of the rich and famous. It has become a priority for people belonging to all strata of the society, who are becoming more and more conscious about how they look and what they can do to improve their appearance. This has made the beauty industry grow by leaps and bounds.
Personal grooming market in India, roughly a 1.25 billion dollar industry, is growing at a compound annual growth rate of 35 percent. Chhaya Verma, owner of Meday Spa and Salon says, “Beauty services demand has increased in a very quick manner. People are more concerned about their skin and hair nowadays as everybody wants to look good and we are also educating people about skin care and health care in our salon. The market has grown and it is very competitive nowadays as everything is affordable.”
Apart from some of the high-end salons that can be found across the country, the mushrooming effect can also be seen with the large number of low-budget salons opening up in almost every local market and locality. The prospect of the beauty scene in India