Speaking at the occasion the President said that he was pleased to launch the Khadi Mark. The word, ‘Khadi’, has a deep emotional connect with every Indian. It has distinction of being the only cloth used in making our National Flag. It conjures up feelings of national pride. It is one of the most valued contributors of our national heritage.
Highlighting the key aspects relating to Khadi reforms and Khadi Mark K. H. Muniyappa Minister of State (I/C), MSME said that the primary objectives and benefits of introducing Khadi Mark is to create a distinct identity of Khadi, to guarantee the genuineness of Khadi, to improve customer/consumer awareness and to increase popularity of Khadi.
The Minister stated that Khadi signifies purity, self reliance, dignity of labour, swadeshi, and non-violence. Charkha symbolizes growth and development.
K.H. Muniyappa further highlighted the role and importance of Khadi sector in India and said “Government is supporting implementation of Khadi programme throughout the country and it is now considered as a potential tool for generating employment at the door steps of rural artisans with extremely low capital investment