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President launches Khadi mark ahead of Gandhi jayanti
The President of India, Pranab Mukherjee launched the Khadi Mark to provide a much needed identity to the Khadi as an assurance of purity and genuineness to customers to boost its sale, as a part of the ongoing reform measures in the sector to re-invest it in keeping with the changing time.

With the introduction of Khadi Mark, no textile can be sold or otherwise traded by any person or institution as Khadi or Khadi product in any form or manner without it bearing a Khadi Mark tag, sticker or label.

The Ministry of Micro, Small and Medium Enterprises notified the Khadi Mark Regulations 2013 in the Gazette of India on 22 July 2013 to ensure the genuineness of Khadi i.e. hand spun and hand woven, containing natural fibers (cotton/wool/silk), produced in India. KVIC is the Nodal Agency to monitor, verify and enforce the genuineness of products being sold as Khadi.

Speaking at the occasion the President said that he was pleased to launch the Khadi Mark. The word, ‘Khadi’, has a deep emotional connect with every Indian. It has distinction of being the only cloth used in making our National Flag. It conjures up feelings of national pride. It is one of the most valued contributors of our national heritage.

Highlighting the key aspects relating to Khadi reforms and Khadi Mark K. H. Muniyappa Minister of State (I/C), MSME said that the primary objectives and benefits of introducing Khadi Mark is to create a distinct identity of Khadi, to guarantee the genuineness of Khadi, to improve customer/consumer awareness and to increase popularity of Khadi.

The Minister stated that Khadi signifies purity, self reliance, dignity of labour, swadeshi, and non-violence. Charkha symbolizes growth and development.

K.H. Muniyappa further highlighted the role and importance of Khadi sector in India and said “Government is supporting implementation of Khadi programme throughout the country and it is now considered as a potential tool for generating employment at the door steps of rural artisans with extremely low capital investment

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