| Last updated less than one minute ago
Submit :
News                      Photos                     Just In                     Debate Topic                     Latest News                    Articles                    Local News                    Blog Posts                     Pictures                    Reviews                    Recipes                    
Follow Us
  
CJ: Priyanka Thakur
Total Reports : 97
Add to Favourite
Visit Priyanka Thakur page >>
Home > Lifestyle > Article
Pretty men!
A woman's territory and beauty treatments are now being lapped up by men. They are eager to look prettier and this new-age man is not embarrassed being open about his fad for looking good. There are a lot of takers for this among men, age no bar.
 
Sun, Jun 15, 2008 13:48:38 IST
Views:
1111
   Comments:
3
Rate:  1 out of 5 2 out of 5 3 out of 5 4 out of 5 5 out of 5 3.6 / 5 votes
A NEW age, changing times... changing surroundings and yet another breed of people we call as ’metro-sexuals’! Beauty is the foremost criterion of almost everything thats is there in this era, everything ranging from homes, to clothes to shops to packings... all have to have the ’it’ factor. Women have always been on news for their fad for beauty but now its time for men for a makeover.

It’s the ripe time that we all move over from women and make space for men, they want to look good too. And more and more men are getting really particular about the way they look, the hairstyle they carry, their skin, hands feet... they want to try everything and at present that squeaky-clean-men look is in.

You never know the next time you visit a salon, the one sitting with a green colour mask could be your friend’s husband or even yours, he would want a manicure just as you do. The junk-looking man is a passe, the order of the day is taking care of yourself without foraying a bit of embarrassment about it. And why should there be any embarrassment, everyone has equal right to look just as good!

Visit a cosmetic shop in the market and you can find as many products for men. Cosmetics that used to be an exclusive territory of women has now extended its wings on men too and they are just loving it. It’s a huge market at present. Everything from anti-aging creams to fairness creams now come with a ’pour homme’ (for him) tag.

Gender equality, it seems, has finally hit the beauty industry as well. The new-age man is not shy of exfoliating his taste buds for looking prettier. Aditya Aggarwal, director of Emami group, said, “Men now account for 45 per cent sales of Rs 10 crore brand.”

Metro-sexual man, the single young man with a high disposable income, living or working in the city (because that’s where all the best shops are), is perhaps the most promising consumer market of the decade. In the eighties he was only to be found inside fashion magazines such as GQ, in television advertisements for Levis jeans or in gay bars. Today, he’s everywhere and he’s going shopping. There are a lot of takers for beautification among men, age no bar.
 E-mail | Print | Post comment
 
See Also
PM terms backlog as biggest challenge for judiciary
Speaking at the Joint Conference of Chief Ministers and Chief Justices in New Delhi on Sunday, Dr Singh said that the elimination of vast number of..
Indian Christians protest at Pak High Commission
National United Christian Forum, the All India Christian Council and other groups called a protest, demanding the Pak govt repeal the so called..
Dreaded criminal arrested in Delhi after encounter
Sandeep Kosania, a notorious gangster was arrested after he was cornered in a flat in Sector-25 by Delhi police and members of Special Staff of NW..
Union home secretary reviews coastal security
A critical review of the ongoing Coastal Security Scheme was done at the meeting by Union home secretary Madhukar Gupta. The meeting focused on..
More in India Latest News
Post your comment
Post
Posted comments (3)
 
Why ? This is not fair !!! Then Call Men as TOM GiRLS !!!!
 
 
| 04 April 2009
Reply to Comment | New Comment | Report Abuse
 
 
Thrz no harm..u can start doing that now on!
priyanka | 04 April 2009
 
When Men do what Women do We Label them as Metro-sexual Men . But , When Women do What Men Do , why don't we label them as Metro-Sexual Woman !!!!!!
 
 
| 03 April 2009
Reply to Comment | New Comment | Report Abuse
 
 
we call 'em Tom Boy!
priyanka | 03 April 2009
 
This has a lot to do with the westernisation and feminisation of Indian society. But majority of men even in cities are NOT metrosexuals and don't crave for beauty products. The MNC market has promoted these concepts to make money for themselves. I, for one, would never visit a beauty parlour simply because I don't see a need.
 
 
| 05 January 2009
Reply to Comment | New Comment | Report Abuse
 
 
Latest in Lifestyle
more...
 


Individual User Corporate User ( For submitting Press Release and Jobs )
Email / Login ID
Password
Forgot Password? Click here