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Producer Siegfried Meier: A rare breed in the modern music industry
Juno Award winning music producer Siegfried Meier uses his diverse talents as a recording engineer, mixer and musician to help artists like Kittie, Anthem for Today, and Thine Eyes Bleed bring their best projects to life.
It's no secret that a slew of unsavory "professionals" exist within the music industry. Whereas some see an artist as a gold mine whose creativity is waiting to be pillaged, packaged and sold, others go as far as finding a viable candidate with a sellable look who can sing catchy songs created by others and boom, instant pop star. This is the unfortunate dark side of an industry where true artistry is overshadowed by the ability to move units.

Thankfully however, music producers like Canada's Siegfried Meier who are truly passionate about the power of music, and navigate their personal careers by helping other artists take their soul creative desires and turn them into record form for all to enjoy, still exist.

Meier, who's the owner of Beach Road Studios, a technologically advanced recording studio equipped with a living space for artists set against a bucolic landscape overlooking Lake Huron in Ontario, Canada, is the kind of producer, recording engineer and mixer that musicians line up to work with. The reasons why he's so sought after are vast, and obviously personal for each artist; but, one of the most basic reasons, besides the awards he's won and his unparalleled skill, is the fact that he views their project as their project, doing whatever he can to represent their vision, while also ensuring that finished work is the best version possible.

About what makes him want to work with an artist, Meier explains, "First and foremost, their music. Talent certainly plays a huge role in there as well, but it's important to me that a first meeting proves how we gel and generally get along together. If I'm to put up an artist or band for several weeks at a time in my private space, and spend days upon days with them creating something very dear to their heart, we need to establish that we have a connection together."

Revered throughout the Canadian music industry and abroad, Meier's work as a producer and recording engineer has led multiple bands to earn prestigious awards over the years.

In 2012 Meier produced and engineered "Woods 5: Grey Skies & Electric Light," the fourth studio album from Woods of Ypres. While the band had already established a solid rapport with fans in the metal scene, their previously released albums did no where near as well as "Woods 5: Grey Skies & Electric Light," which went on to win the Juno Award for Metal/Hard Music Album of the Year in 2013.

The strong bonds Meier has formed with the musicians he's worked with has been crucial to producing great work, but more importantly, it allows the creativity to flow without inhibition, making the experience enjoyable for everyone involved.

Back in 2001 when Meier was still just starting out he developed a powerful working relationship with the popular female metal band Kittie when he served as the assistant engineer on their album "Oracle." Since their initial collaboration Meier has become the band's go-to producer and recording engineer.

In addition to "In the Black," Meier engineered and produced the band's 2011 album "I've Failed You," their 2010 tribute to the Runaways titled 'Fantasies' and the 2015 David Bowie cover 'Space Oddity.' He also produced, engineered and mixed the hit song 'Cut Throat,' which brought him and the band even greater recognition when it was chosen to be included in the soundtracks for the films "Saw VI" and "Diary of a Wimpy Kid."   

In 2012 Kittie was honored with the Metal Award at the Jack Richardson Music Awards (JRMA) in London, Ontario. Ironically, The Alcoholly's, another band Meier produced, was honored with the Punk Award at the JRMA the very same year. Meier produced, engineered, mixed and mastered the band's 2013 EP "Girls Night," as well as their "Flashback to 93'" EP.

Albums such as Breaching Vista's "Vera City," "Breaking the View" and the single 'Your Calling,' "The Ending to This Story's "Phoenix" and "Safe and Sound," The Salads' "Fold A to B" and "Music Everyday," Chasing Mercury's "Forward in Reverse" and "Midnight at the Ball," as well as more than 100 others have all come to fruition thanks to Meier's golden touch as a producer and engineer.  What's even more impressive is the fact that he played instruments on most of these albums as well.

As a musician himself, Meier puts a lot of stock in producing albums that that are authentic to the band's live sound without the added fluff of artificial elements. His first collaboration with melodic death metal band Thine Eyes Bleed as the producer and engineer of their 2007 self-titled album is one of many testaments to this guiding principle.

Earlier this year Meier produced, engineered, mixed, and mastered, as well as played instruments on the upcoming album for Christian rock band Anthem For Today featuring the single "Raise It Up," which was nominated for Rock Song of the Year at the GMA Covenant Awards. Meier also mixed and mastered Anthem for Today's 2014 single "O Little Town of Bethlehem."

While it's undeniable that Siegfried Meier has accrued fame, fortune and success from his unparalleled work in the industry, that is not what drives him, it's just a welcome side-effect of doing what he loves.

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