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PVR Nest to train students in film-making
PVR Nest, the CSR arm and registered foundation of PVR Limited started the second phase of its flagship program CineArt 'Aqua' on the issue of 'Water conservation and Recovery' with a 'Power Packed session' Monday morning at PVR Saket.

THE PROGRAMME was led by the students of many schools from Delhi and NCR. Almost 100 students from Ryan International from Gurgaon and Venkateshwar International School from Dwarka were present in the event along with their teachers. They hosted the event, recited poems, shared their testimonials and experiences and performed an eye-opening skit for the audience.

Their body gestures clearly stated their enthusiasm and determination to make an event a success. A poem recited by six kids of Little Ones Public School was a clear indication that time has come for a change.

Before that Deepu, a 10-year-old boy from a poor family shared how his family used to struggle to get even a bucket of drinking water. "We used to get only one water tanker in a week for our colony and that is why we were forced to get water even from public toilets and forced to drink that. Even I used to take a bath only once or twice in a week," Deepu shared his struggle and vowed not to waste water in his life.

Among many eminent guests, water conservationist and Gandhian, Anupam Mishra presented the current status of urban water scenario and the way forward. He shared how in Rajasthan small kids are being taught the art of water harvesting.

This session also brought together Gargi Rawat from NDTV and Ishani Dutta from Carrot Films who addressed the gathering with viewpoints and insights from their respective fields and areas of expertise.

Ms Rawat shared the role of media in championing the cause of water through a presentation showing NDTV's efforts for the cause.

Dr Sanjay Rana, Chairman of Aqua Foundation addressed the gathering and stressed on the role of children in making a secure future and a better environment. He started with the quote: "We did not inherit the earth from our ancestors but we borrow it from our children."

Addressing the kids as 'Aqua Angles, he said: "It is your planet, which our generation and few earlier generations as well are guilty for spoiling it. In the name of development, we are guilty of ignoring the law of nature. We are guilty of disrespecting the need of the balance and we are guilty of not taking good care of the planet we borrowed from you. We are guilty but it is the time for you to take the charge. You can play a great role and ensuring that all is not lost. We will play our part of responsibility of educating you and helping you to clear a mess which we have created." He also called those kids an 'Aqua Angles, the angles of water'

There was a stunning theatre performance by the students of the Ryan International of Gurgaon, which was an eye opener for all audience sitting in the auditorium. With the amazing confidence 'they informed, educated us that where we are doing wrong and how in future we all would be facing dire circumstances if we do not stop our bad water habits right here right now'.

The programme was launched in the year’s beginning with over 50 Delhi/ NCR NGOs and Public schools coming together. Over 20,000 students got introduced to the issue of water and its importance in the urban scenario. The shortlisted schools and students then went through a full-fledged intensive orientation and knowledge session through creative mediums of theatre, films and expert presentations on water.

With an eminent jury of filmmakers and art experts, further 20 schools and 200 students were shortlisted for getting trained on film making and publishing.

Talking about the ‘Power Packed session’ which was a uniquely designed session for these water champions, a PVR press release stated that 54% of India’s population is below the age of 25 and the need to inform, sensitize and empower this segment of the population cannot be over emphasized. “CineArt 2012 on water seeks to do precisely this. It is important that students are taught to become more than ‘Arm chair Pontificators’, who critique but do not have the motivation or skills to help solve societal problems,” the release said.

PVR nest also plans to train Aqua CineArtists for 60 days on the art of film making where one public school and one NGO school will make their own joint film. For this training of film-making, filmmaker, Ms Ishani Dutta of Carrot Films pledged her full-fledge support.

"I pay my heartfelt gratitude to all schools and teachers involved in this programme and for giving me an oppurtunity to step in their territory and let me interact with their students. I also thank to all those ideas and concepts, which came form those young and bright minds and felt an urgent need to express them through a film in a creative manner," said Ms Dutta.

The programme aims to create ‘Responsible Water Leadership’ amongst children which are the stakeholders of the society. After the program culmination in March 2013, the most popular three films will run at selected PVR Cinemas pan India reaching to over 30 million PVR patrons. This program will also reach out to thousands of people through its mass online social channels like Facebook and blogs.

Trident Controls Pvt. Ltd., Aqua Foundation and PVR Nest have come together for the first time for this mass scale alternate education campaign.

On the occasion, Deepa Menon, Vice President- Corporate Social Responsibility at PVR Limited said: “As stakeholders in the country’s progress, all business houses like us have now a bigger task in hand bringing together corporate initiatives with urban sustainability. At PVR, we consider ourselves fortunate enough to be able to address this issue through access to a mass medium reaching out to over 30 million people visiting our 47 cinemas spread in 27 cities.”

Talking to this citizen journalist Anupam Mishra also criticized careless industrialization, which is a major reason for polluting local rivers and making water undrinkable.

"I agree that people must stop polluting our rivers but more than that our industries need to realize and our government has to put pressure on industrialists who are making this mess," Mishra said.

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