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Raksha Bandhan: E-commerce market is upbeat this year
For the occasion of Raksha Bandhan, gift shops have exciting range of Rakhis designs, gifts, deals and discounts. Online business has also picked up as gifts portals are inviting people to browse thousands of rakhi products to choose from and celebrate the special bond of affection between brothers and sisters.

With several thousand gifts on display and huge collection of rakhis, the one-line sale websites are offering rakhi gifts, ideas for bothers and sisters as well as special hampers for family members. Now, sisters and brothers can purchase rakhis and return gifts from the various websites to spread the cheer. All-in-one hampers like rakhi thali with chandan, vermillion, rice, sweets and lamp can be ordered online.

Even websites like onlinerakhiwala, flipkart, and amazon, etc. are offering all-in-one hamper with a silver thali with ingredients for puja, rakhis, and sweets costing a few hundred to thousands of rupees.

"Since the ceremony involves sending small gifts to far off places, Rakhi has brought in business opportunities for entrepreneurs big and small. So we have so many big Websites opening up their virtual Rakhi storefronts packed with real Rakhi threads, and small Websites have suddenly becoming active- promising sisters to ship their Rakhis to their brothers anywhere in the world," informs

Some portals are offering deals for those who have their brothers or sisters living in to order their favorite rakhis as well as gifts like jewelry, clothes, electronic gadgets, sweets and cakes to make the occasion memorable and joyous.

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