ONE OF the world’s most sought-after media houses and a cult name in America’s print media, the Reader's Digest Association (RDA) is facing the dark clouds of bankruptcy. The RDA which has diversified interests ranging from magazine to educational videos has lately been in a whirlpool of debt and losses which is forcing it to file for bankruptcy in the United States. However, according to company insiders, its circulation world over will not be impacted since the strategic move is aimed at reviving its financial standing in the market.

According to a senior official of the company, “The filing for bankruptcy protection by Reader’s Digest Association is aimed at reducing its debt burden by 75 per cent and to strengthen its future financial position.” The Reader's Digest Association (RDA) is one of the leading media brands across the world with operations and offices in more than 50 countries. Its product range includes books, magazines, music video, CD/DVDs that are used by more than 125 million people across the world.