In The Steve Jobs Way, Jay Elliot gives the reader the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him and the mystique of his management style capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.

Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steves singular iLeadership style, which encompasses four major principles: product, talent, organisation, marketing.

Jay shares the lessons that come out of Steves intuitive approach to show how the creative and technological brilliance of iLeadership can be utilised to drive breakthroughs in any organisation, irrespective of size.

What is that has made Steve Jobs set himself apart from the crowd with sparkling difference is the way he runs the organisation. The author answers these questions and presents Job's principles of iLeadership that led to the creation of some of the leading products such as iMacs, iPods, iPhones and iPads. The reader will learn to shift not only his own paradigm but that of the organisation as well.