You name them and they are already before your eyeballs, Star News, NDTV, IBN7, India TV, Aaj Tak, Zee News and many other miniature range channels. Ask any fresher out of discipline about the profession he wants to hunt and the retort these days is 'a member of the press', that too in the electronic media. Electronic media has enticed youth not as a source of philanthropic news bulletin but as a foundation to cross the threshold into the world of television and glamour.

Young citizens after college are getting into electronic media and pose them about the motive to adhere screen media and the most common answer would be, to be before the camera or to be an anchor of a news channel without even comprehending about the other jobs in electronic media such as production, assignment, guest co-ordination, reporting etc.

The most common question asked by each person these days is: where is the news? News channels are all about gossip. There is no news left now. People are following yellow journalism, a form of journalism that deems in exaggerations and sensationalisation. Channels have to somehow run the industry and for that they are screening all variety of chitchat and scandals. If nothing, a news channel will telecast about aliens impending from the cosmos, devastation of earth by 2010, cat running after a dog and other such parallel stories. And as a matter of fact, people have developed a tang of such news. 'News', which means North, South, East and West, news from around the world, has just lost its implication among such swindle and scandal.

Now only a few government channels are there which show the news, but then their TRP is so squat that people scarcely switch over to them. In this world of showbiz, news has lost its denotation and the word 'news' is swapped by 'gossip'. There is a call for revolution, a sweeping modifications in the industry so that people stumble on more of news related stories.