Reliance Digital: A new Reliance Retail Venture
Reliance Retail unveiled "Reliance Digital", its pilot consumer electronics concept mega store in Ghaziabad yesterday. The store covers an area of more than 15,000 sq. ft. and offers over 4,000 products spread across 150 brands.
NEW DELHI, APRIL 24, 2007: Reliance
Retail, after a successful launch of Reliance Fresh stores across several towns and cities in India
unveiled ‘Reliance Digital’, its pilot consumer electronics concept mega store. The new destination for the latest in technology
products and services, will open to consumers at Shipra Mall, Indrapuram, Ghaztabad.
‘Reliance Digital’ is the second format of stores from Reliance Retail to be launched within six months of its foray into organized retail in India. The unique store concept is built around Reliance Retail’s core philosophy - customer centricity and a hassle free store experience.
Mr. Raghu Pillai President Reliance Digital mentioned at a press conference that Reliance Digital is a one stop shop for all technology solutions in the field of consumer electronics, home appliances, information technology and telecommunications. The store covers an area of more than 15,000 sq. ft. and will offer over 4,000 products spread across 150 brands along with countless solution bundles recommended to meet the diverse customer needs. The store has highly skilled and trained staff who can counsel and guide customers not only to buy the products but will also provide complete solutions to ensure the consumer can buy the right product at the right price. While answering a question regarding after sale service Mr. Pillai said that Reliance is introducing the concept of “Grahak Devo Bhava
” branded after sale service facility.
Pioneering a service trend in the country, Reliance Digital introduces ‘RelianceresQ’, an end to end solution related to all your technology products. RelianceresQ, through a network of in-house service centers will provide the consumers with pre sales and post sales support services.
Reliance Digital will remain open seven days a week from 10:00 a.m. to 9:00 p.m.
Reliance Digital will continue to offer all its customers Reliance One, a common membership and loyalty program across all its formats, which follows the philosophy of ’Earn Anywhere, Spend Anywhere’. Reliance Digital will also provide easy and attractive finance options for purchases.
Reliance Digital will be large format stores spread across 15,000 to 35,000 sq. ft. and will come up in 70 cities across India in the near future.