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Reliance Digital to launch its private label Reconnect
Reliance Digital, a multi-brand retail destination for a wide range of electronic gadgets and durables, is set to launch its own private label under the name of 'Reconnect'.

THE LAUNCH of ‘Reconnect’ range of electronic products is slated for Thursday, October 6th, 2011 at Reliance Digital stores in Ambi Mall Gurgaon, Amanora Mall Pune, Banjara Hyderabad, Cunningham Bangalore and Vashi, Navi Mumbai. An exclusive ‘Reconnect’ experience zone will be featured at these Reliance Digital stores for customers to see and test the products in true-to-life settings.


Reconnect range of electronic products include home appliances such as juicers, sandwich maker, coffee maker and kettle; entertainment products including LED TVs, HDTV, USB DVD players and multimedia speakers; beauty care items such as including hair dryer and hair styler; and other electronic utilities such as vacuum cleaner, emergency light and torch.

The launch of Reconnect is a significant step ahead of Reliance Digital, which is currently India’s fastest growing retail chain of electronic products. Through Reconnect Reliance Digital hopes to extend its value proposition further by offering customers “ultra-modern gadgets and the cutting-edge technology, at the crux of which lies the idea of making the world a happier place by letting one reconnect with the moments, the people and the emotions.”

Reliance Digital is the retail arm of Reliance Retail Limited offering a wide range of consumer Electronics, Appliances, IT, Telecom and Gaming products. It spans across more than 31 stores across 17 cities within the country with an average store space of around 10,000 sq. ft.


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