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Reliance Mart, India's First Hypermarket in Ahmedabad
Reliance Mart, launched by Reliance Retail Ltd in Ahmedabad on Independence Day, marks Reliance Industries Ltd’s (RIL) foray into the hypermarket format.

RELIANCE RETAIL LTD has launched its much-awaited hypermarket format (which also happens to be India’s largest hypermarket) called “Reliance Mart” at Iskon Mall, SG Highway, Ahemdabad on August 15. After the successful launch of the supermarket format ”Reliance Fresh” and the consumer electronics concept mega store “Reliance Digital”, the hypermarket is the third retail format launched by Reliance  Retail.

 

Spread across 165,000 square feet of shopping area, Reliance Mart will provide the shoppers a never-before-experienced shopping delight. The hypermarket will carry a range of over 95,000 products catering to the entire family. Shoppers will have the option to choose from a wide array of products in every category ranging from fresh produce, food & grocery, home care products, apparel and accessories, non-food FMCG products, consumer durables and IT, automotive accessories, lifestyle products, footwear and much more.

 

Commenting on the launch, Shri. Mukesh Ambani, Chairman and Managing Director, Reliance Industries Ltd, said: “Organised retail has the potential to trigger socio-economic transformation on an unprecedented scale in our country and will bring about enormous spin-off benefits to the Indian economy and its various constituents”.

 

“The launch of Reliance Mart is yet another step by Reliance Retail towards providing international shopping experience to all our customers at unmatched affordability, guaranteed quality and choice of products and services. Reliance Mart marks the achievement of another milestone in our effort to unleash a retail revolution in India.” Shri Ambani added. 

 

Reliance Mart offers some unique services to the shoppers like tailoring, shoe repair, watch repair, a photo shop, gift services and laundry services, all within the store. The store also houses its own fresh bakery, serving “hot, off-the-oven” bread and bread products throughout the day and local savouries, an ice-cream train for the kids, a chakki, ready-made batter and loose tea and pickle for the housewives.    Reliance Mart will also sell fine jewellery and fashion jewellery as part of its lifestyle section. 

 

Reliance Mart will also house a health and wellness store providing pharmaceutical drugs and other wellness products. For the shopper’s convenience, the store has a cafeteria providing quality food and beverages for ready consumption, an ATM machine and a consumer service / membership desk to provide the customer a truly international shopping experience. 

 

The hypermarket also launched a host of Reliance’s own brands in select categories with superior quality and affordable prices like “First Class”, “Network, Netplay, Team Spirit” and Sparsh in Men’s and Women’s Formal / Casual and Ethnic wear, “DNM- X” in the jeans category for men and women, “Panda” for kids clothing and “ Grip” in the luggage section. The footwear category will carry “Zig” in formal wear. “Hi Attitude” for semi -formal, “Tosco” for party wear and “Monza” for the sports enthusiast. There are many products that will be exclusively available in Reliance Mart stores only. 

 

Reliance Mart, with 61 check-out counters has for the first time in India introduced the Mobile POS system for faster check outs. This is aimed at reducing customer wait-time. The store planning, atmospherics and layout has been designed specifically to provide “a complete solution” to the customer.  Reliance Mart will remain open from 10:00 a.m. to 10:00 p.m., seven days a week. The store has over 400 highly skilled and trained customer sales representatives.  Reliance Mart will continue to offer all its customers RelianceOne, a common membership and loyalty program across all its formats, which follows the philosophy of ‘Earn Anywhere, Spend Anywhere’. Reliance Mart will also provide easy and attractive finance options, including 0% financing for your purchases on select products.  Reliance Retail plans to have a pan-India presence by opening over 30 Reliance Mart hypermarkets this year and over 500 by the end of 2010.

 

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