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Reliance re-launches BigFlix
After its launch in the year 2008, BligFlix fared remarkably poorly as it took terrestrial cable-based India 9 years to warm up to the likes of Netflix, Hotstar and Amazon Prime Video.

As the demand for online video streaming services steadily gains momentum in the country, BligFlix joined the elite club of Urban TG-driven (Target Group) service providers yesterday. 

A subscription based VOD service; BigFlix will be available for Rs 50 in India and about 2 dollars in international markets. With a massive library in place, BigFlix will offer over 2000 movies in 9 languages namely Hindi, Bhojpuri, Bengali, Marathi, Tamil, Telugu, Malayalam, Punjabi, Gujarati and Marathi. 

Reliance Entertainment is also allegedly planning to expand the service to US, Canada, UK, Middle East, Australia, New Zealand and South East Asia.

Truly, the first of its kind in India, BigFlix failed to find adequate investment within as few as two years after it was made available, responding to which Shibasish Sarkar, Chief Operating Officer at Reliance Entertainment said, "We were the first organized players fighting in an unorganized and heavily pirated market, which was a humongous task then. Also, there was no infrastructure support. So after 3-4 years, we didn't invest money in the business and decided to wait for infrastructure to develop."

Consumers will be dealt a pretty neat hand as latest releases will come priced between Rs 10 and Rs 50 whereas some will also be accessible for free. An ad-free service, it is compatible with several electronic devices and will also let you sync your smart phone with the television set for a valued experience. Operating in association with Dish Network and Pervasive TV, content partnered with production houses like Dharma Productions, Disney Studios, Viacom18 Motion Pictures, Phantom, Rajshri, and Telegu One will also be available on the platform. Plans for original content is also in the pipelines for its current bank of 3.9 million registered viewers.

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