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'Respect the Road' campaign in Gurgaon this Diwali to promote responsible drinking
It is Diwali time in Gurgaon and the city, which houses a number of corporate offices would indulge in parties with liquor and food playing an important role. But, the problem arises when an office employee has to drive his/her car back home. As a result of which , a number of restaurants in Cyber Hub, Gurgaon has joined hands with SABMiller India's 'Respect the Road' campaign this festive season.
It is popular restaurants of Cyber Hub such as The Wine Company, Beer Cafe?, Sutra, Italiano, Brix, which have agreed to join hands for this campaign. These restaurants will promote responsible drinking in the coming festive season encouraging their customers to be safe and use alternatives to drinking and driving such as calling a cab, hiring a chauffeur or designating a buddy to drive.  

Speaking about the initiative, Ms. Meenakshi Sharma, Vice President Sustainability and Communications at SABMiller India said, "Our aim is to promote a sociable world where our products are enjoyed responsibly and we are happy that our Respect the Road campaign has been instrumental in promoting responsible drinking and overall road safety. With the onset of the festive season, we are happy to tie up with outlets in cyber hub that are keen to join hands and promote the message of responsible alcohol consumption.  While wishing all a very Happy Diwali, I urge everyone to be safe and follow traffic rules."

Patrons visiting these restaurants will get a free scratch card with assured gifts from SABMiller India's 'Respect the Road campaign'. These scratch cards will have a message on overall road safety for the customers and provide them a chance to win exciting gifts such as Chauffeurs from Home Safe and other campaign merchandise like T-shirts, caps, badges, pens etc.

Ms. Priya Vasudev, Senior Manager, Brand and Communications at Beer Cafe? said, "At The Beer Cafe, it has always been our endeavour to create a fun and responsible drinking culture. We're delighted to collaborate with SABMiller India and Home Safe on Respect the Road campaign. Enjoy your beer responsibly. We care. Have a happy and a safe Diwali!"

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