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Political Play
CA Dr Sunil Gupta
Role of Social Media in Election 2014 21 March, 2014
Sharing thoughts, grievances and appreciations was never this easy. Just a few keys and clicks and your suggestions/ reactions are spread far and wide. Users of social networking applications must agree to the fact that beyond sharing views, these platforms have definitely added to the thought process. Facebook pages often reflect posts that criticize and sometimes admire the work of politicians. The official pages and tweets of political leaders are followed.
It was never so uncomplicated for leaders and activists to float their thoughts prior to the introduction of Twitter. The polls of 2014 are different in a way that social media wasn’t so much dominant in 2009. The Election Commission of India has uncovered the fact that 23 million first-time voters will participate in the upcoming elections and will fairly decide the road to governance. More than 90 per cent of youth in Delhi and other metropolitan cities are acquainted with the social networking platform and participates vigorously in the thought-sharing module.

A few shares quite often turns a newly emerged politician as a revolutionist. Now, will these platforms be able to influence the outlook of voters? Can India expect the much-awaited transformations in the way politics is conducted in a view of the impact of these networking mediums?

Awareness can be regarded as the key to reformations. Today, when our Facebook pages reflect parts of speeches delivered by political leaders, we analyze their vision and potential. Tweets of ministers and socialists are noticed and talked about. Gags on politicians make us aware of the prevailing political environment of the nation and enhance our interest in politics. Youths, who have been active than ever on issues related to corruption, unemployment, women safety and empowerment and inflation, is exploiting the online platform to the maximum possible extent.

Shares, Likes and Comments are likely to rise when the young blood notices the problems faced in the day-to-day life. The protest for ‘Jan Lokpal’ and ‘Justice of Damini’ and the robust participation of youth proved the significance of social networking applications. Herein, services of instant messaging and image sharing provided by Whatsapp played a crucial role. With ever-increasing number of Internet users in India, the political environment is bound to revolutionize. These voters are not lured with schemes, promised for particular religions or reservations for special castes. Their concerns are related to prosperity and social safety.

Users of these platforms need to be vigilant enough prior to being moved by the post reflecting progressive thoughts of any political leader. Words aren’t enough for bringing in development. Hence, the past deliveries of candidates must be looked at prior to forming a conclusion.

The youth must respect the freedom of speech that has been allotted to them by these platforms and must make finest use so as to ensure reforms and better governance. The political parties on the other hand, should not make an attempt to corrupt the social media with illicit promotions and false representations.

While conveying through Twitter, leaders and activists must ensure the authenticity and morality of their words. Also, swift measures must be implemented to prevent sharing of unethical and anti-communal messages via Whatsapp and other such applications.

Editorial NOTE: This article is categorized under Opinion Section. The views expressed in this article are solely those of the author and do not necessarily represent the views of In case you have a opposing view, please click here to share the same in the comments section.
About The Author
A Chartered Accountant by profession and Director on the board of Punjab National Bank (PNB), General Insurance Corporation of India (GIC) and Rural Electrification Corporation Limited (REC). Dr. Sunil Gupta is working flawlessly for the economic and social prosperity of India. His Linkedin and twitter handles are @cadrsunilgupta. Facebook page is CADrSunil.
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