THOUGH THE trend of all night shopping is quite popular among consumers of the US, certain parts of Europe and Dubai, it’s yet to gather momentum in Indian market. As an experimental initiative, the country’s largest retail house, future Group organized a 48-hour non stop shopping event in ‘eZone’ , it’s consumer durable and retail chain. Motivated by the overwhelming response from the buyers, the company is planning to hold similar events in it’s various outlets spread across the country.