Both the protagonists come from families with two different perspectives. Chintu's grandfather is against love marriage and other hand Chinki's grandmother believes in love. What follows is a roller coaster ride of Chintu Chinki Aur Ek Badi Si Love Story. Speaking on the launch, Mr. NP Singh, COO, MSM said that, "SAB TV is known to be a light hearted family entertainment channel and through our new show we are accomplishing our brand vision by providing our audience with all flavours of light hearted entertainment with a mix of comedy & romance."

Commenting on the same, Mr. Anooj Kapoor, Executive VP & Business Head SAB TV said that, "The show will help us to connect with families across India especially in smaller towns The pairing of Rajesh & Divyanka was earlier appreciated by the viewers and hope we recreate the same magic through our new light hearted romantic comedy."

Divyanka Tripathi who hails from Bhopal said that, "It's a great opportunity for me as an actor to be part of a show based in Bhopal. I am getting a chance to revisit my past in my own city through the new show on SAB TV. Also, Chinki as a character is an innocent, sweet girl who has strong value system and I can relate to her in so many ways."

Speaking on the launch Rajesh Kumar said that, "It's my third show with SAB TV and I am extremely excited as I have worked very hard to get into the look and had to lose almost 20 kgs to play this character."

The show is produced by JD Majethia & Aatish Kapadia from Hats off Productions and co-produced by Rajesh Kumar, Ashish Khurana & Rajat Vyas from 3 cheers production. Chintu Chinki Aur Ek Badi Si Love Story will bring in a lot of funny and interesting moments that would make the viewers smile and laugh during this beautiful journey of theirs.