Contrary to other television shows in which the quiz/suggestion/survey SMSs cost 3 to 5 rupees, here the official sponsor Airtel has also shown its responsibility towards society and is costing just one rupee for each SMS.
It will be a cliché to state that Aamir has always presented himself as a responsible citizen of India and he differentiates himself from other Page 3 personalities.
Good going, Aamir.
All the luck!