SEARCH ENGINE optimisation is an art or an Internet marketing strategy to drive volume of traffic to a website. It is unpaid medium. More a site appears in the search results list, the more visitors it will receive from the search engine. Search includes image search, local search, video research and specific search. The search engine job is to find the content that closes matches the search.

The goal of SEO is to have your website show up as high as possible in the search results. It involves editing website content, keywords and HTML. Search engine optimisers are consultants market agents and will do work for you. They optimise your site by using methods such keyword stuffing, articles sniping and black hat or spamdexing. They do keyword research and find out what words people are typing in search engine. Google, Bing and Yahoo search engines all gather and release keyword data in aggregate.