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Second season of Kallola, a short film contest on child rights launched
UNICEF Odisha along with AAINA, an Odisha based voluntary organization, launched the second season of Kallola, the short film contest on child rights. The first of its kind of contest in the state, Kallola-2016 invites entries for short films (30, 60 and 90 seconds duration) on the theme, 'Discrimination against Girls.'
The best five films under the following categories: First, Second, Third as well as Jury Choice and Children's Choice will be awarded. The contest this year is in collaboration with Confederation of Indian Industries (CII), Odisha Chapter and Odisha Television (TV partner).

Launching the second season of the contest, Yumi Bae, Chief of UNICEF Odisha Field Office said, "We know that millions of children, especially girls are discriminated against and deprived of their rights due to factors beyond their control. Girls, are thus doubly burdened. These inequalities when passed from generation to generation result in an unequal and unfair world. But we know that it doesn't have to be this way. First and foremost, people's thinking has to change. Through Kallola, we hope that many young filmmakers will apply their creative minds to produce sensitive films that reach out and inform audiences on this issue."

Introducing 'Kallola 2016' Sneha Mishra, Secretary, AAINA said, "We had an overwhelming response from film makers, professionals, students and amateurs last year and look forward to the same or more enthusiastic response this year. In 2016 there are two important additions to the contest. The first is the inclusion of a non-competitive section. This includes films for and by children. Secondly, the films will be screened across the state through regional film festivals, with which we hope to reach and sensitize a larger audience."

Speaking on the occasion, J.B.Pany, Past Chairman, CII, Odisha Chapter said, "Every child is unique & special and as a responsible citizen it is our duty to ensure that they are treated with equality, respect & dignity. CII, as a premier National level Industrial Association body in the state aims to play a larger role in forging a sustainable bond between industry and society, especially those who belong to the marginalized section. With Kallola we would try to reach out to all our members in the state and beyond, Young Indians (Yi) Bhubaneswar chapter and partner schools & other institution, in spreading awareness about Child Rights and seek their valuable support in the ensuring rights of children."

The contest is open to everyone - professional filmmakers, film students, amateurs or anyone with a good idea and filmmaking skills. Interested participants can log onto www.aaina.org.in/kallola for information on the contest, themes, rules and the entry form. The last date of receiving entries is May 30, 2016.

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